The advertisement opens with a shot inside a bustling metro rail, where passengers are engrossed in their phones—something all city dwellers can relate to. A few seconds in, after the introductory narration, a trendy line, “it is what it is,” hooks the viewer’s attention. Then, “I want to break free” plays, instantly resonating with fans worldwide. The song itself is a powerful tool to engage the audience.
The visuals are stunning and immediately draw you in. The cinematic color grading and rapid, dynamic shot transitions take you on a rich, descriptive journey in just one minute. Some shots are particularly creative, like the POV of a phone while a man is typing, his expression highlighting the Pixel 9’s user interface. The use of Dutch tilt angles adds a dramatic and energetic vibe, and the vertigo shot technique brings another layer of intensity. The ad clearly pulls out all the stops to make it eye-catching, with precise lensing, VFX, and Chroma work enhancing its appeal.
Another standout feature is the simple, easy-going voice narration. The clever part? The dialogue switches between characters, keeping the narration fresh and preventing it from becoming monotonous. This way, you absorb a lot of information in just 60 seconds—smart, right?
From the train ride to stepping out of the station, this 60-second journey makes it clear why the Pixel 9 is a must-have.